2017 Rebrand
Hand-drawn and digitally enhanced logo in black
Final design in full colour
Business cards on 350gsm 'Rives Tweed'
Original branding designed in 2013
Original 'vintage' themed flyers
Phil Seabrook Horticulture
Racoon were originally asked to develop the branding for start up company, Sevenoaks Garden Services, in 2013. We produced a simple, elegant identity to represent their professional and experienced service. We then developed promotional flyers drawing particular attention to their specialist fruit tree pruning service. These were given a vintage style inspired by old gardening manuals and their beautiful illustrations. After three successful years in business, owner and founder Phil Seabrook decided he wanted a brand refresh, which included a name change to 'Phil Seabrook Horticulture'. Phil loved the vintage flyers and wanted to follow a similar theme to the traditional gardening manuals. And so, inspired by the hand-painted lettering on the covers, we took pen to paper and started sketching the logo by hand. After much scanning, redrawing and perfecting, a unique, personalised logotype emerged. This will now be incorporated into further 'vintage' promotional literature to strengthen the traditional image of the brand.
You may also like...
