Oliver James Originals are an online retailer selling handmade rainbow-coloured knitwear, crocheted baby blankets and gifts for newborns. The rainbow colours represent 'Rainbow Babies' and the brand is sensitively named in memory of the owner's son who sadly passed away at 7 weeks old.
The logotype was illustrated by hand to create a unique, elegant font reflecting the hand made quality of the product. A multi-coloured gradient was applied to represent the rainbow knitwear. A secondary logo was created with a more muted colour palette to represent products for older children and adults.
Round cornered business cards to suit the curved identity
Label & washing instructions included with each product