Rachel is a registered midwife and health visitor who recently started her own Hypnobirthing business. Her mission is to promote the idea of a calm and confident birth – she wants every pregnant woman to feel courageous about their forthcoming birth, hence the name Lionheart. We were tasked with creating a brand identity suggesting strength and positivity whilst retaining a friendly and lighthearted tone. The icon embodies several images in one; a heart, a lion's mane and sunshine!
Business Card – Gold Foil Logo
A5 Promotional Flyer